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Study Types


Study Types

Want to run a study? 

Perfect - You've come to the right place!

This is what we do:

Shelf Impact Studies

Shelf Impact is a major concern for all packaging design. Are your products demanding attention within the competition array? 

Shelf impact studies concern how well your products and packaging stand out within the product category. These studies test current packaging or alternative concepts against a baseline design. Or, maybe you just want to understand how shoppers approach the category of interest. We organize participants within your defined demographics, work with you to ask the right qualitative survey questions and cross reference this data with quantitative data from state-of-the-art mobile eye tracking and emotion analytics . 

Key Aspects

  • Qualitative Data Surveys, questionnaires and moderated/ ethnographic studies

  • Quantitative Data - Emotion Analytics, Eye tracking, Electro-encephalography, Galvanic Skin Response

  • Eye Tracking & Emotion Videos - Individual participant videos are available

  • Data Visualizations Full individual data @ 30Hz in addition to aggregated heat maps and visualizations

Performance Studies

Performance Studies help others understand the benefit of your materials and processes. 

The packaging industry is a highly competitive arena that demands each attribute either impacts the bottom line or provides an increase in attention, appeal and purchase decisions. Let us quantify your substrates, processes, embellishments, and services. We can help communicate and visualize the impact you have on consumer attention. 

Key Aspects

  • Multi-category Testing - Test your materials and processes within a diverse range of packaging and retail categories

  • White PapersLet us help you get the word out and develop a targeted communication piece

  • Animated VideosShow your customers the impact you have on consumer attention with custom videos featuring your materials and/or processes

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Our Process

Our Process

6 step process for quantifying your product


Step 1: Determine Your Research Questions

A well executed and beneficial analysis begins with a solid research question. "Create a perfect package" is not a valid research question, however, "determine which of 3 developed designs commands the most attention" is a practical question. Package Insight limits studies to the following test categories:

  1. Retail and Competitive Analysis. For instance, how do consumers shop for automotive car washes? Or, what private label cereals have the greatest number of visual visits? 
  2. Design Decision-Making and Process. Consider when a project has been outsourced to three design agencies. All return beautiful designs. Which one will garner the greatest attention, have the least time required to find locate it and appeal the most to your target market? Or, what if you are considering a new label substrate - wouldn't it be nice to know there was no significant difference between your current label and a less expensive option? 
  3. Targeted Research. Need to understand the effect a component, design or text claim has on your audience? Do you believe your process or product increases shelf appeal and consumer attention? Well, let's put it to the test.  

Step 2: Build a Method

The experimental method is the foundation to a successful study, but don't worry - this is a major part of what we do. And, no two studies are identical - everything is tailored to your specific research questions. We do not fish for data - everything is planned prior to starting a study. We work with you to select targeted metrics that help to answer your research questions, ensure study participants are prompted correctly and work with your team to ensure you understand exactly how the study will be run.

Step 3: Test Stimuli

We test physical packaging - exactly as your customers see them. So, it is important that your test samples are developed and received at our retail laboratory. Need help? We work with many reasonable freelance designers and have the ability to secure high-quality prototypes. We only charge for our studies - no up-charges. 

Step 4: Experiment

Most studies take two days of testing on average. But, every study is different. The number of days is directly related to the number of participants required to produce useful data. Your team is also welcome to be on site for testing. 

Step 5: Analysis

A typical study requires three days to analyze data and produce a report. Keep in mind that Package Insight is an unbiased group of researchers - we report the facts and then test to ensure the statistical significance of the data we report. Everything is reviewed by a PhD Statistician to ensure the highest quality data analysis possible. A full report is always included

Step 6: Publication & Disclosure

Every study concludes with a fantastic report. Full of beautiful imagery, high-resolution photos, visual data and most importantly, data reported in a credible and useful format. And this report is treated with the highest confidentiality. But, if you want to get the word out, we are happy to continue our partnership with the following services: presentation development, white papers, info graphics, video, social media exposure, academic publication and speaking at trade conferences.

How much does a test cost?

Research projects are a physical process - complexity and customization are price drivers.  Package InSight has developed an efficient process to help customers realize tremendous value on essential questions we've seen relating to packaging.  Our process is streamlined and affordable, please contact us on the timing and parameters for these core concept studies.