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InSights Journal


InSights Journal


 

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PI News


PI News


"Packaging is the Search Engine Optimization (SEO) of Retail"

EDITORIAL SUMMARY:

How do you entice the subconscious of consumers to choose your product over competitors? The underutilized answer is: packaging.


"Leveraging anthropomorphic aspects in packaging design"

EDITORIAL SUMMARY:

To me, packaging is a canvas, and when I look at canvases, I expect to see art-something fun, something interesting, something... disruptive. 


"Biometrics: When science is applied to packaging design"

SUMMARY:

 

Biometric research, including eye-tracking and facial expressions, is a useful tool to lift the veil on the truth of packaging at the point of sale - and help guide effective designs. 


"How e-commerce is changing the packaging landscape"

SUMMARY:

With e-commerce sales of grocery products predicted to grow to $18 billion by year-end 2018, CPGs struggle to understand its impact on traditional packaging supply chains. 


"DISCOVERING WHAT MEETS THE CONSUMER'S EYE"

SUMMARY:

One goal of brand owners is to attract consumers in crowded retail environments, but there are few effective ways to determine just what physically entices the customer. One method is eye tracking, a technique used to verify just how, if at all, an interaction occurs between the consumer and a product. Crown Holdings Inc. and McCall Farms, Inc. recently explored this method with the help and expertise of Clemson University.


"Clemson/Sonoco packaging-industry analysis truly outside the box

SUMMARY:

What does a $400-billion industry and Clemson University have in common? The answer is the students and faculty of Clemson’s Sonoco Institute for Packaging Design and Graphics, which the worldwide packaging industry considers among the best evaluators of consumer perception around product packaging. Learn more about Clemson and Package InSight's relationship as they move forward with innovation.


"Eye Tracking Gains Purchase In Packaging Design" 

SUMMARY:

John Kalkowski, editor in chief, Food Online interviews Dr. Hurley on packaging design, using technology in consumer research for CPG's, and how Package InSight came to be.  


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"Unseen is Unsold: Clear Packaging and Clear Labels Drive Food Sales" 

SUMMARY:

Clear packaging is transforming the food industry, enabling manufacturers to showcase food quality and motive purchases at the "zero moment of truth" when buyers walk supermarket aisles.  This paper features an in-depth interview with Dr. R. Andrew Hurley. 


"Label materials influence craft beer buying decisions"

SUMMARY:

Package design is an important differentiator in the competitive craft beer category, with certain labeling materials catching buyers' attention faster and driving purchase decisions, according to a recent study from Package InSight. 


"BRANDPACKAGING Introduces the Editorial Advisory Board"

SUMMARY:

Dr. Andrew Hurley named to new editorial advisory board of national and private label brand owners, researchers, academics and deisgners.  


"Plastic Thermoformed vs. Plastic Flexible Pouch Packaging"

SUMMARY:

Refrigerated & Frozen Foods Magazine published an article about the eye tracking study that we conducted for Klockner Pentaplast in 2014. The article details the insights that rigid thermoformed cheese packaging is preferred over flexible pouches. 


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SUMMARY:

Plastics News showcased how Package InSight was developed in 2014 and its relationship with Clemson University's Packaging Science Program. Comments and insights from COO, Drew Felty, and Dr. Andrew Hurley can be found throughout the article. 


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"EYE-TRACKING REVEALS ALLURE OF THERMOFORMED PACKS"

SUMMARY:

Packaging World published an article about an eye tracking study that Package InSight conducted for Klockner Pentaplast in 2014. The article details the insights that Klockner gained from the study and how the study was conducted.


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Past Events


Past Events