We are excited to be back at PackExpo in Las Vegas! Last year, our team had a blast in Chicago at our first PackExpo. We wanted to share this post to let you know about all the exciting things happening with Package InSight and Dr. Andrew Hurley at this year's show.
In April of 2015, The Atlantic published an interview with two Caltech brain researchers about how capitalism created cool. The two researchers, Steven Quartz and Anette Asp, shared incredible insights into the world of neuroscience and neuromarketing. This post shares a few excerpts that we enjoyed from the interview.
Earlier in 2015, we conducted an eye tracking study with Avery Dennison Labels on the craft beer market. We were focused on the impact of the craft beer label at the point of purchase.
One of the most common questions from our clients is how does Package InSight measure attention? We use a combination of metrics to discover insights about the impact of package design at the shelf.