South Carolina Business Review Interview August 3, 2017
“Luxury is Tactile” is the catch phrase of the Recreate Packaging 2016 design competition. For this competition, the finish paperboard manufacturer, Stora Enso, is looking for the most innovative, smart, luxurious packaging idea from around the world. With a primary focus on shape and function, the design should create an unforgettable user experience.
Beverage companies are at an interesting point in the product life cycle. Packaging is more important than ever for beverage manufacturers to grab the attention of consumers and meet their changing demands.
Theo Müller Group agreed to cut their losses and decided to exit their five-year-old joint venture with PepsiCo to take over the yoghurt business in the United States. The major cause of their demise was a lack of consumer insights and attention to package design.
We are excited to be attending this year's Graphics of The Americas show in Miami, Florida. At this show, we will be co-hosting an event and co-exhibiting with our close friends at The Packaging School. Dr. Andrew Hurley and Drew Felty will be in attendance to support and discuss the efforts of Package InSight for the packaging graphics industry.
The pet products business has been on fire since 2010 according to a recently released research report from Packaged Facts. From 2010 to 2014, the pet products industry grew from $37 billion to $44 billion at a 4% growth rate during that time period.
In the week leading up to Super Bowl 50, Marvel and Coca-Cola sent out a teaser to a variety of publications. Watch the ad and enjoy the fun from Super Bowl 50.
The Dieline released 4 key emerging package design trends surround essentialism in 2016. We have analyzed the trends and it seems the consumer is overwhelmed. They are in search of solutions, products, and packaging that simplifies the complexity of buying. In this post, we examine the four main trends for creating an authentic, simplistic packaging design that will attract and delight customers.
In 2010, the Rudd Center for Food Policy and Obesity at Yale University released a study that found kids preferred packaging with famous characters over packaging without them. The study showed a causal relationship between the types of snacks and food that kids prefer and the licensed characters on food packaging.
So we don't know if you have heard the rumors at the water cooler, but supposedly the center aisles of the grocery store are dying. Well, Nielsen is putting those rumors to rest with their center store analysis. They say that while the perimeter of the grocery store is seeing increases in sales, the center of the store is proving to be the key to overall growth.
Sonoco Products Company, headquartered in Hartsville, South Carolina, has invested $12 million to create a new, innovative packaging studio to study consumers.
Nielsen is a leader in consumer insights and research for a wide variety of industries all over the world. In 2015, they revealed three important research studies about the changing landscape of consumers in the U.S. Grocery market.
In October of 2015, Paul Hudson, CEO of Flex MR, published a post on LinkedIn titled Dear Focus Groups, We Need to Talk. The message to focus groups from a marketing research veteran is an important one to notice. We decided to share a few of the key points from Paul's article with you and why it matters to Package InSight.
If you haven't already noticed, shoppers are changing due to a variety of reasons including technology and market trends. Recently, Y&R's BAVLab released a new study breaking shoppers into six different "shopperstates" based on consumption habits and technology preferences. In the post, we share a simple infographic and the full report from the study. Enjoy!
Are you ready for this year's Packaging Design Matters Conference? We are excited to be apart of the conference this year with Dr. Andrew Hurley. He will be speaking at PDMC on insights in innovation. See the details about the session below.
The Dieline is a great resource for all things packaging design. Every month they feature some of the biggest package redesigns in a segment called before and after. In our post, we showcase a few of the package redesigns by Wild Turkey and Huffman's Hot Sauce.
AdAge recently published a piece on the lowdown about consumer trust issues with big, old brands. Big consumer brands are finding their products under a microscope with everything that they do. How will these companies adapt to change consumer perceptions about their products and brands?
In this blog post, we explore a recent article from Packaging Digest on Neurodesign, the new frontier of packaging and product design.
Our post points out a few of the key insights from an infographic by SolidWorks on how their design software has revolutionized beverage packaging through rapid prototyping.
The iconic glass Coke bottle turned 100 years old in November. Why did this design stand the test of time?
The blog post focuses on an infographic from ColourFast about the psychology of logo design. Logos are so important for branding a company, product, or service in the subconscious minds of consumers. Read the infographic below for a detailed look at how color, shape, font, and more affect the decision making process of consumers.
In this post, we share a TED Talk from Ray Burke on how stores and brands are tracking shopping behavior to make better decisions about the product mix and the customer experience. Package InSight uses many of the same tools that Ray mentions throughout the talk including eye tracking, simulated retail labs, in-store observation, and more. Enjoy!
In October, UPM Raflatac interviewed Dr. Andrew Hurley about packaging in the food industry. UPM created a white paper to detail the in-depth interview, "Unseen is Unsold." Our blog post features a few of the key points from the discussion with Dr. Hurley.
we share an infographic from MS Packaging UK on the Impact of Packaging. Visual branding and design is critical to attracting the attention of consumers today. See a few of the key insights from the infographic!
Are you ready for SouthPack 2015?!?! I know our team is ready to be in Orlando apart of one the top conferences in manufacturing, package design, and innovation.
This month, Harvard Business Review published a piece on the science of customer emotions. There is a huge opportunity for companies and brands to create an emotional connection with their customers. Companies need to approach the emotional connection as a science rather than just guesswork. In our post, we explore some of the key insights from the article.
We found a great article from Moor Insights and Strategy in Forbes about big data and IoT trends taking over the food packaging industry. Chris Wilder from MI&S outlines the typical solutions that companies are using in food packaging today. We've done some testing around this in the past, but we are very interested in continuing to explore how consumers perceive these new types of packaging.
Earlier this month, we published a post about the digital printing revolution happening currently in the marketplace. We showcased a few of the big campaigns from Coke, Bud Light, and Snickers. Well, Pepsi and the Mountain Dew brand have decided to jump into the mix with a new trading card like Mtn Dew can!
Every month, we will cover trends in the packaging industry. This month we are focused on the future of sustainable and eco-friendly packaging. In 2014, Smithers Pira published a market report, The Future of Sustainable Packaging to 2018. In this post, we highlight some of the major points from the report and a few examples of sustainable packaging industry leaders.
We recently read an article from Hubspot on how product packaging influences buying decisions. They included a great infographic that really sums up a lot of the reasons why we do, what we do.
We read an article from Food Navigator about consumer spending habits on packaged foods. Read this post for some of the important stats and insights from this study on packaged foods.
Have you heard of the Dieline? It is the site to read for all things package design. Every month, they feature the top before and after package design launches. The B&A features are excellent pieces of content for our team to analyze and give you insights into how our company can help design firms with consumer research. We decided that we would create a post every month to feature a few of the top redesigns and give you our thoughts on the transformations.
Whether it is 65% or 90%, new products are failing overwhelmingly more than they are succeeding. So, why are companies continuing to develop new products when they know they will most likely fail?
In this post, we are exploring an article by Pete Foley, former Director of Consumer Science at P&G, on the psychology of visual attention. Our eye tracking studies in the retail context reveal important cues in the decision making process.
If you haven't noticed, mass custom digital printing is trending across the beverage and snack goods industry over the past few years. Coca Cola was the first to successfully use custom digital printing on such a large scale with their Share a Coke campaign with different names printed on every bottle. This kind of packaging and label disruption is empathizing with consumers and making a personal connection with them at the shelf.
We conducted a consumer eye-tracking study earlier in 2015 with Klöckner Pentaplast to try to answer this very question. After analyzing the results, we believe...
We are excited to be back at PackExpo in Las Vegas! Last year, our team had a blast in Chicago at our first PackExpo. We wanted to share this post to let you know about all the exciting things happening with Package InSight and Dr. Andrew Hurley at this year's show.
In April of 2015, The Atlantic published an interview with two Caltech brain researchers about how capitalism created cool. The two researchers, Steven Quartz and Anette Asp, shared incredible insights into the world of neuroscience and neuromarketing. This post shares a few excerpts that we enjoyed from the interview.
Earlier in 2015, we conducted an eye tracking study with Avery Dennison Labels on the craft beer market. We were focused on the impact of the craft beer label at the point of purchase.
One of the most common questions from our clients is how does Package InSight measure attention? We use a combination of metrics to discover insights about the impact of package design at the shelf.