How can you best utilize biometrics like eye tracking and emotion analytics for consumer research? Package InSight accelerates the design to market process with efficient and effective consumer behavior testing of your product before it's released to the retail shelf. Lessons learned in the process can significantly enhance your packaging design and go-to-market strategy for optimum shelf performance. We utilize a refined process that balances quantitative biometric data with qualitative consumer behavior research - this helps you truly understand your market's nonconscious behavior in a retail environment and how that impacts a purchase decision.
Helping you evaluate packaging designs and understand consumer perception.
All of our studies are conducted in an immersive and realistic shopping environment utilizing physical packages and targeted demographic audiences.
We uniquely combine both quantitative (eye tracking & emotion) data with qualitative data (surveys, moderated discussions and ethnographic research) to provide a holistic understanding of design impact on the consumer.
Our studies provide meticulous results to ensure the most accurate analysis of your product.