2015 was an interesting year for the packaging design industry. In this article, Lisa McTigue Pierce from Packaging Digest sums up the top 5 packaging design insights of 2015. 

5. Increase Brand Awareness Through Functional Creativity

Photo: Packaging Digest

Photo: Packaging Digest

4. Sweet and Tasty Packaging is Trending

Photo: Packaging Digest

Photo: Packaging Digest

  • Whether it was celebrities or movies, high power branding is in for the sweet and tasty snacks category. New product combos were all the rage too. View the entire slideshow from the Sweets & Snacks Expo: "Sweet and Tasty Packaging Trends on Display"

3. Top Consumer Packaging Criticisms Delt With Function

Photo: Packaging Digest

Photo: Packaging Digest

  • The voice of the consumer is still alive and well when it comes to packaging. We all want to create packaging that grab attention and speak quality but don't forget about function. Consumers biggest packaging complaints in 2015 dealt with misfunctions.  

2. Beverage Packaging Breakthroughs

Photo: Packaging Digest

Photo: Packaging Digest

1. Anheuser-Busch Hits Homerun with Oculto Beer

Photo: Packaging Digest

Photo: Packaging Digest

  • It was a surprise number one but well earned. AB developed this new product with a number of "firsts" in packaging. They used metallic fiberboard for the multi-pack carton as well as temperature and black light sensitive ink to display hidden messages in different environments. The beer became a huge hit at high-end night clubs and restaurants. For more on the unique innovation of Oculto: "Mysterious Oculto Beer Serves On Package Surprises"

Inspired by www.packagingdigest.com

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