Nielsen is a leader in consumer insights and research for a wide variety of industries all over the world. In 2015, they revealed three important research studies about the changing landscape of consumers in the U.S. Grocery market. 

  1. Health and Wellness
    • The trend continues with consumers and it is becoming a consistent topic for U.S. food manufacturers. 
       
  2. Eating Out
    • The trend of less grocery shopping led to increased ready-to-go and ready-to-heat fresh food alternatives
       
  3. Center Aisle Sales Growth
    • To contrast with health and wellness, the salty snacks, new age beverages, and candy still saw tremendous growth in 2015

Top 10 Grocery Categories in 2015

Photo: Nielsen.com

Photo: Nielsen.com

It's interesting to note the growth in liquid coffee and tea. Both are relatively new categories and the new packaging has a lot to do with their success. 

Photo: Nielsen.com

Photo: Nielsen.com

Even with all the push in health and wellness, it's interesting to see the growth in brownies and dessert bars. It's important to think about packaging even in the fresh sections of the grocery store. There are a lot of players investing in more appealing and attractive packaging in the fresh grocery category. 


Package InSight Reveals Growth Opportunities in Grocery

Eye tracking within the Package InSight research methodology allows you to discover valuable insights about your consumers and how they respond at the "1st moment of truth" (purchase.) We work with consumer packaged goods brands to determine the visual brand cues with new package designs as well as understand the competition in the category. Our research enables you to move faster and make quicker decisions as you move a new product to market. If you are interested in learning more about our process, download a few of our past case studies.


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