Dear Focus Groups, We Need to Talk

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Dear Focus Groups, We Need to Talk

In October of 2015, Paul Hudson, CEO of Flex MR, published a post on LinkedIn titled Dear Focus Groups, We Need to Talk. The message to focus groups from a marketing research veteran is an important one to notice. We decided to share a few of the key points from Paul's article with you and why it matters to Package InSight.

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Infographic: Types of Shoppers

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Infographic: Types of Shoppers

If you haven't already noticed, shoppers are changing due to a variety of reasons including technology and market trends. Recently, Y&R's BAVLab released a new study breaking shoppers into six different "shopperstates" based on consumption habits and technology preferences. In the post, we share a simple infographic and the full report from the study. Enjoy!

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Package Design Matters Conference

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Package Design Matters Conference

Are you ready for this year's Packaging Design Matters Conference? We are excited to be apart of the conference this year with Dr. Andrew Hurley. He will be speaking at PDMC on insights in innovation. See the details about the session below.

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December: Before and After Package Designs

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December: Before and After Package Designs

The Dieline is a great resource for all things packaging design. Every month they feature some of the biggest package redesigns in a segment called before and after. In our post, we showcase a few of the package redesigns by Wild Turkey and Huffman's Hot Sauce. 

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Old Brands Battle Consumer Trust Issues

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Old Brands Battle Consumer Trust Issues

AdAge recently published a piece on the lowdown about consumer trust issues with big, old brands. Big consumer brands are finding their products under a microscope with everything that they do. How will these companies adapt to change consumer perceptions about their products and brands? 

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Eye Tracking for Brand Visibility

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Eye Tracking for Brand Visibility

In this post, we share a few of the key insights from a Design Week UK article on brand visibility. In one of our last posts, "Unseen is Unsold," Dr. Hurley echos many of the same points about the importance of branding through a combination of science and design. 

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The Psychology of Logo Design

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The Psychology of Logo Design

The blog post focuses on an infographic from ColourFast about the psychology of logo design. Logos are so important for branding a company, product, or service in the subconscious minds of consumers. Read the infographic below for a detailed look at how color, shape, font, and more affect the decision making process of consumers. 

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Shopper Insights: Tracking Consumers in the Retail Store

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Shopper Insights: Tracking Consumers in the Retail Store

In this post, we share a TED Talk from Ray Burke on how stores and brands are tracking shopping behavior to make better decisions about the product mix and the customer experience. Package InSight uses many of the same tools that Ray mentions throughout the talk including eye tracking, simulated retail labs, in-store observation, and more. Enjoy!

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The New Science of Customer Emotions

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The New Science of Customer Emotions

This month, Harvard Business Review published a piece on the science of customer emotions. There is a huge opportunity for companies and brands to create an emotional connection with their customers. Companies need to approach the emotional connection as a science rather than just guesswork. In our post, we explore some of the key insights from the article. 

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Big Data, IoT, and Food Packaging: The Future of Packaging Innovation

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Big Data, IoT, and Food Packaging: The Future of Packaging Innovation

We found a great article from Moor Insights and Strategy in Forbes about big data and IoT trends taking over the food packaging industry. Chris Wilder from MI&S outlines the typical solutions that companies are using in food packaging today. We've done some testing around this in the past, but we are very interested in continuing to explore how consumers perceive these new types of packaging. 

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