YOUR DESIGN IS UNCERTAIN.
BRANDS NEED CONFIDENCE.
OUR MISSION
We work to understand the intersection of design and human behavior, and then make that knowledge applicable.
PACKAGING EVENTS
Hosting and attending major gatherings in the packaging world is a way we stay current and connected.
ARTICLES
Package InSight has written numerous articles about packaging and how it affects the industry and the world.
SATISFIED CUSTOMERS
Our clients (more like partners) believe in our mission and have great things to say about working with us.
UPCOMING EVENTS
JUL
20
SPC Engage
SEP
8
Automotive Packaging Summit
SEP
12-13
Food Innovation Show
SEP
19-21
SONOCO FRESH 2022 Food, Packaging & Sustainability Summit
OCT
3-4
SPC Advance
OCT
11-14
Dairy Products, Products & Packaging Innovation Conference
OCT
17-19
National Association of Container Distributors Fall Expo 2022
NOV
1-3
NC Craft Brewers Conference + Expo 2022
NOV
8
Quad Sustainability Symposium
NOV
15-17
AICC Mexico 2022 Annual Meeting & Trade Show
DEC
8
Cultivate.CAFLS
WHAT WE DO
CATEGORY REPORTS
Need some critical info now? No problem.
We take a deep dive into diverse categories so you can find the data that you need, when you need it.
FOCUSED A/B STUDIES
We test variants so that you can feel confident your design has the best opportunity to jump off the shelf and into the minds of shoppers.
REAL SHOPPERS, IN REAL STORES
Our mobile technology allows shoppers to step into a store near you. This gives them an immersive real world experience, producing accurate results.
HOW WE DO IT
EYE TRACKING
Participants comfortably wear a sophisticated eye tracking device that measures their impulsive responses to packaging designs and brand messaging. Now you can know what really catches the shopper's eye.
FACIAL CODING
When your customers interact with your packaging, there are subtle (and sometimes not so subtle) facial expressions that can tell you a lot. Our facial coding methods let you know what's really on their mind.
EEG
Track their eyes, understand their expressions, AND see the electrical activity of their minds! With the help of an electroencephalogram, you can know what parts of the brain are activated by your brand.
GSR
The galvanic skin response detects electrical characteristics in the skin which can shed light on emotion, arousal, and other reactions to your offerings.
ETHNOGRAPHIC METHODS
Our data will pull back the curtain on people of diverse cultures and backgrounds. Learn the thoughts and patterns of each unique participant and how their social circumstances influence their shopping behavior.
QUALITATIVE METHODS
With years of research and access to the latest methods in exploratory research, you'll get the data you want for the decisions you need to make.
WHAT WILL YOU LEARN?
Ever wondered what goes through the heads of shoppers as they roam the aisles looking for something they need?
WONDER NO MORE.
We take a data-driven process that provides critical data you can use no matter what point you are in your process.
We tailor our studies for your unique product needs.
SO WHY WAIT AND WONDER?
CONTACT US AND KNOW.
Visit us
Want to meet?
Nothing like a good face to face.
PRIMARY OFFICE & LAB
640 South Main Street
Greenville, SC 29601
Call us
Want to start a conversation?
We do too - call us.
864-252-3270
Contact us
Want to think about it?
Sometimes thoughts and questions are best written out.
Info@PackageInsight.com​
OUR CLIENTS
Our clients are more like partners.They share our mission and they share our drive.
Take a look below at some of the businesses helping us pave the way for the shoppers of tomorrow.
