Accelerating Design to Market

Package InSight accelerates the design to market process with efficient and effective consumer behavior testing of your product before it's released to the retail shelf.  Lessons learned in the process can significantly enhance your packaging design and go-to-market strategy for optimum shelf performance. We utilize a refined process that balances quantitative biometric data with qualitative consumer behavior research - this helps you truly understand your market's nonconcious behavior in a retail environment and how that impacts a purchase decision.