How can you best utilize biometrics like eye tracking and emotion analytics for consumer research? Package InSight accelerates the design to market process with efficient and effective consumer behavior testing of your product before it's released to the retail shelf. Lessons learned in the process can significantly enhance your packaging design and go-to-market strategy for optimum shelf performance. We utilize a refined process that balances quantitative biometric data with qualitative consumer behavior research - this helps you truly understand your market's nonconscious behavior in a retail environment and how that impacts a purchase decision.
In 2016, the Package InSight team worked with Pregis, a trusted leader in protective packaging solutions, on an emotional response study. The study deployed a facial camera apparatus which measures and codes 40+ facial muscles to determine human emotion on a 7-point scale.
Beverage companies are at an interesting point in the product life cycle. Packaging is more important than ever for beverage manufacturers to grab the attention of consumers and meet their changing demands.
The Dieline released 4 key emerging package design trends surround essentialism in 2016. We have analyzed the trends and it seems the consumer is overwhelmed. They are in search of solutions, products, and packaging that simplifies the complexity of buying. In this post, we examine the four main trends for creating an authentic, simplistic packaging design that will attract and delight customers.
Nielsen is a leader in consumer insights and research for a wide variety of industries all over the world. In 2015, they revealed three important research studies about the changing landscape of consumers in the U.S. Grocery market.
In October of 2015, Paul Hudson, CEO of Flex MR, published a post on LinkedIn titled Dear Focus Groups, We Need to Talk. The message to focus groups from a marketing research veteran is an important one to notice. We decided to share a few of the key points from Paul's article with you and why it matters to Package InSight.
The Dieline is a great resource for all things packaging design. Every month they feature some of the biggest package redesigns in a segment called before and after. In our post, we showcase a few of the package redesigns by Wild Turkey and Huffman's Hot Sauce.
In October, Packaging Digest published an article on how logo location affects consumer perceptions. Have you ever wondered where is the best location of your brand's logo on the package?
In this blog post, we explore a recent article from Packaging Digest on Neurodesign, the new frontier of packaging and product design.
In this post, we share a few of the key insights from a Design Week UK article on brand visibility. In one of our last posts, "Unseen is Unsold," Dr. Hurley echos many of the same points about the importance of branding through a combination of science and design.
The blog post focuses on an infographic from ColourFast about the psychology of logo design. Logos are so important for branding a company, product, or service in the subconscious minds of consumers. Read the infographic below for a detailed look at how color, shape, font, and more affect the decision making process of consumers.
In this post, we share a TED Talk from Ray Burke on how stores and brands are tracking shopping behavior to make better decisions about the product mix and the customer experience. Package InSight uses many of the same tools that Ray mentions throughout the talk including eye tracking, simulated retail labs, in-store observation, and more. Enjoy!
This month, Harvard Business Review published a piece on the science of customer emotions. There is a huge opportunity for companies and brands to create an emotional connection with their customers. Companies need to approach the emotional connection as a science rather than just guesswork. In our post, we explore some of the key insights from the article.
We recently read an article from Hubspot on how product packaging influences buying decisions. They included a great infographic that really sums up a lot of the reasons why we do, what we do.
Earlier in 2015, we conducted an eye tracking study with Avery Dennison Labels on the craft beer market. We were focused on the impact of the craft beer label at the point of purchase.
One of the most common questions from our clients is how does Package InSight measure attention? We use a combination of metrics to discover insights about the impact of package design at the shelf.
Helping you evaluate packaging designs and understand consumer perception.
All of our studies are conducted in an immersive and realistic shopping environment utilizing physical packages and targeted demographic audiences.
We uniquely combine both quantitative (eye tracking & emotion) data with qualitative data (surveys, moderated discussions and ethnographic research) to provide a holistic understanding of design impact on the consumer.
Our studies provide meticulous results to ensure the most accurate analysis of your product.